To protect your business on the European market, you need to file a request at EUIPO (European Union Intellectual Property Office) to register the trademark. The EUIPO registration is vital to any business because it provides protections and legal rights to the owner of the trademarks among the members states of the European Union.
The EU Trademark includes signs, particular words, designs, letters, numerals, colours, the shape of goods, or the packaging of goods or sounds.
To be registered successfully, your trademark must be new on the market, distinctive and should not describe the details of what you sell.
Individual marks, certificate marks, and collective marks are three kinds of trademarks you can register.
An individual mark is used to distinguish the goods or services of one company from those of competitors. Individual marks can be registered and owned by one or more legal or natural persons or by a company.
Collective marks are used to distinguish the goods and services of a group of companies or members of an association from those of competitors. Collective marks can be registered only by associations of manufacturers, producers, suppliers of services or traders, and legal persons governed by public law.
Certificate marks are used to indicate that goods or services comply with the certification requirements of a certifying institution or organization. Certificate marks can be registered by any natural or legal person, including institutions, authorities, and bodies governed by public law.